Do you know what the neatest thing about competition is? It’s the ability to see what they are doing, where they spend their money and what works or doesn’t work. That’s why I find the claims that big competition is bad to be stupid. Take pay-per-click for instance – you can find out so much about your market just by monitoring the ads of your competitors. And with tools like PPC Bully 2.1 it is very simple. See what keywords they bid on and how long they keep their advertisements up to see what works and what not. Competition is only a pleasant thing and you should be looking for crowded places instead of avoiding them – that’s where the money is.

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